Hawaii is feeling the economic chill with
no LPGA Tour events planned in 2010
Self-billed golfing paradise Hawaii is feeling the economic chill. It will stage no LPGA Tour events in 2010 after hosting three in 2008 and one this year.
None is scheduled for next year as corporate sponsors and golf courses try to cut marketing costs amid global economic declines. The LPGA Tour is still hoping a new sponsor will step up soon so Hawaii won't be left off the 2010 schedule.
``Every sport, every corporation, every family is feeling the recession, so it's not easy,'' LPGA Tour spokesman David Higdon said. ``But we're going to work hard and we know we have a great sport, a great circuit and a great history in Hawaii.''
Kapalua LPGA Classic organisers/promoters said this past week that they had pulled out of their contract to host the event with four years remaining on a five-year contract. LPGA Tour deputy commissioner Libba Galloway said the tour is ``extremely disappointed'' and plans to ``vigorously enforce all our legal rights under the contract.''
Kapalua, owned by Maui Land & Pineapple Co., sponsored the event's inaugural event last year, which was won by its touring pro, Morgan Pressel. Kapalua said it is unable to present the tournament in October without a title sponsor.
``It's disappointing but a reality in today's current economic climate that title sponsorships are difficult to secure,'' said Gary Planos, Kapalua Land Co. senior vice president.
Kapalua is the third event erased from this season's LPGA Tour calendar. The Ginn Open in Florida is dead and the Bell Micro LPGA Classic in Alabama was moved to next spring. The Corning Classic in Corning, New York State, lost its sponsor for next year and the fates of the Jamie Farr Owens Corning Classic in Ohio and the Michelob Ultra Open in Virginia also are uncertain.
Higdon said he's not worried about others following Kapalua's lead because of contractual obligations.
Also gone from the islands are the SBS Open and the Fields Open, which used to open the LPGA Tour season. Fields Corp., a Japanese gaming machine developer, didn't renew sponsorship after last year's event.
The LPGA Tour says it was actively seeking to secure a new title sponsor to replace SBS and hopeful that Hawaii wouldn't be left off the schedule next year for the first time since 2004.
Michael Story, sports manager for the Hawaii Tourism Authority, said the state realizes the importance of pro golf as a marketing tool. The state usually contributes $50,000 to each LPGA Tour event held in the islands.
``It's what we would consider part of our competitive set, when we talk about what Hawaii has to offer as a destination,'' he said.
However, Story said he realizes there's just not as much money to go around to host tournaments.
``I think there's a lot of business re-evaluating what they direct their money to, and that's not something we can control,'' he said.
Besides the balmy winter weather and its proximity to Asia, one key reason why the LPGA Tour wants to be back in Hawaii so badly is the ``Wie factor.''
``Why do we have three tournaments in Mexico? Players drive our business,'' said Higdon, referring to the draw of top-ranked Lorena Ochoa. ``If Michelle Wie took off, the business model will probably change a little bit more and we'll be fielding more calls and options.''
Wie has played well in Hawaii, drawing huge galleries ever since she qualified for an LPGA Tour event on the Big Island at age 12 and two years later shooting a 68 in the PGA Tour's Sony Open to miss the cut by a stroke.
She opened her rookie campaign in February by finishing second at Turtle Bay, where she tied for second in 2005 as a 15-year-old amateur.
Higdon said the SBS in February was a huge success for the LPGA Tour, which experienced the second-highest traffic on its web site for a non-major event. It was topped only by the 2006 Evian Ladies Masters, where Wie finished tied for second.
``You look at how amazing Tiger Woods has been and what a draw he is. Of our players, Michelle Wie has that quality,'' Higdon said. ``So we hope that she can develop because she already has that strong following. If she turns into a great player, it will be amazing for the sport ... and those are the kinds of things that will play in Hawaii's favor down the road.''
no LPGA Tour events planned in 2010
Self-billed golfing paradise Hawaii is feeling the economic chill. It will stage no LPGA Tour events in 2010 after hosting three in 2008 and one this year.
None is scheduled for next year as corporate sponsors and golf courses try to cut marketing costs amid global economic declines. The LPGA Tour is still hoping a new sponsor will step up soon so Hawaii won't be left off the 2010 schedule.
``Every sport, every corporation, every family is feeling the recession, so it's not easy,'' LPGA Tour spokesman David Higdon said. ``But we're going to work hard and we know we have a great sport, a great circuit and a great history in Hawaii.''
Kapalua LPGA Classic organisers/promoters said this past week that they had pulled out of their contract to host the event with four years remaining on a five-year contract. LPGA Tour deputy commissioner Libba Galloway said the tour is ``extremely disappointed'' and plans to ``vigorously enforce all our legal rights under the contract.''
Kapalua, owned by Maui Land & Pineapple Co., sponsored the event's inaugural event last year, which was won by its touring pro, Morgan Pressel. Kapalua said it is unable to present the tournament in October without a title sponsor.
``It's disappointing but a reality in today's current economic climate that title sponsorships are difficult to secure,'' said Gary Planos, Kapalua Land Co. senior vice president.
Kapalua is the third event erased from this season's LPGA Tour calendar. The Ginn Open in Florida is dead and the Bell Micro LPGA Classic in Alabama was moved to next spring. The Corning Classic in Corning, New York State, lost its sponsor for next year and the fates of the Jamie Farr Owens Corning Classic in Ohio and the Michelob Ultra Open in Virginia also are uncertain.
Higdon said he's not worried about others following Kapalua's lead because of contractual obligations.
Also gone from the islands are the SBS Open and the Fields Open, which used to open the LPGA Tour season. Fields Corp., a Japanese gaming machine developer, didn't renew sponsorship after last year's event.
The LPGA Tour says it was actively seeking to secure a new title sponsor to replace SBS and hopeful that Hawaii wouldn't be left off the schedule next year for the first time since 2004.
Michael Story, sports manager for the Hawaii Tourism Authority, said the state realizes the importance of pro golf as a marketing tool. The state usually contributes $50,000 to each LPGA Tour event held in the islands.
``It's what we would consider part of our competitive set, when we talk about what Hawaii has to offer as a destination,'' he said.
However, Story said he realizes there's just not as much money to go around to host tournaments.
``I think there's a lot of business re-evaluating what they direct their money to, and that's not something we can control,'' he said.
Besides the balmy winter weather and its proximity to Asia, one key reason why the LPGA Tour wants to be back in Hawaii so badly is the ``Wie factor.''
``Why do we have three tournaments in Mexico? Players drive our business,'' said Higdon, referring to the draw of top-ranked Lorena Ochoa. ``If Michelle Wie took off, the business model will probably change a little bit more and we'll be fielding more calls and options.''
Wie has played well in Hawaii, drawing huge galleries ever since she qualified for an LPGA Tour event on the Big Island at age 12 and two years later shooting a 68 in the PGA Tour's Sony Open to miss the cut by a stroke.
She opened her rookie campaign in February by finishing second at Turtle Bay, where she tied for second in 2005 as a 15-year-old amateur.
Higdon said the SBS in February was a huge success for the LPGA Tour, which experienced the second-highest traffic on its web site for a non-major event. It was topped only by the 2006 Evian Ladies Masters, where Wie finished tied for second.
``You look at how amazing Tiger Woods has been and what a draw he is. Of our players, Michelle Wie has that quality,'' Higdon said. ``So we hope that she can develop because she already has that strong following. If she turns into a great player, it will be amazing for the sport ... and those are the kinds of things that will play in Hawaii's favor down the road.''
Labels: LPGA TOUR
posted by Colin |
See story on its own page | 9:00:00 AM
<< Home